Showing posts with label mad men. Show all posts
Showing posts with label mad men. Show all posts

7.25.2012

Vintage Lucky Strike Cigarette Packaging

































Going past what Matthew Weiner depicts about the classic cigarette brand Lucky Strike in Mad Men, I thought it would be interesting to see how the packaging design developed over the years.  As Lucky Strike was a popular cigarette during WWII, it was originally green and gold, where after the way it was seen in a patriotic and well-known brand that was found to not be seen attractive to women given its dull packaging design.  The company's president George Washington Hill then bet $50,000 and challenged the renown industrial designer Raymond Loewy in 1942 to redesign the Lucky Strike packaging to make it more appealing and marketable.  Loewy changed the background color from green to white, and placed the logo on both sides of the package to increase visibility and sales. 


He won the bet.

10.05.2011

Mad Men Posters, Maps & Illustrations by Radio (South Africa))




























It's hard not to fall in love with this gorgeously detailed art by Radio, a creative studio based in Cape Town, South Africa.  I caught wave of their talent from their Mad Men posters that have been floating around, but in my opinion there's so much great work in their portfolio that's even more impressive.  The typography is spot-on, colors are selected brilliantly, and the illustration is never without some texture or depth to it.  Make sure to check out their website and follow them on Twitter.