Swiss Banknotes

First series of banknotes issued in Switzerland in 1907.

Second series of banknotes issued in 1911.

Fourth series of banknotes printed in 1938 but never issued.

Fifth series of banknotes issued in 1957.

Sixth series issued in 1976.

Seventh series printed in 1984 but never issued.

Eighth series issued in 1995.

Corporate Identity by Chermayeff & Geismar

 

All of these logos speak for themselves.  We know them as powerful symbols for the companies that we have identified with over the years as brands deemed important and polished--a perception molded by both brand equity and visual stimulation.  The foundation of the visual side of companies evoked by a simple logo can have a huge impact on how people connect with a given brand, where in the event with this set of logos created by the New York based graphic design/branding firm Chermayeff & Geismar (founded by Yale grads Ivan Chermayeff and Tom Geismer), graphic design is expressed in a refined form at the highest echelon of corporate design.