Modernist Design by Bob Noorda

 

Bob Noorda was a Dutch graphic designer who lived mostly in Milan, Italy where he first became recognized for his poster advertisements for the tire manufacturer Pirelli.  In addition to his work for Milano's Metropolitana (Milan's rapid transit system), he co-founded the international design firm Unimark International with the design-famed Massimo Vignelli, where they took on the job of designing signage for the New York City Subway from the New York Transit Authority.  He passed away in 2010, but his contribution to the popularization of modernism still is still seen today in the NYC subway.