Swiss graphic designer Armin Hoffman led the avant garde design movement of International Typographic Style (aka Swiss style) as the head of the graphic design department at the Basel School of Design alongside Emil Ruder during the 1950s. Swiss design elements have stood the test of time as a dependable approach to design in a way that is functional and appealing. Solid grid-work and sans serif is something that no designer can go wrong with, where Hoffman's posters here demonstrate how effective simplicity can be.
"He is a rare bird. a daredevil driver, a mountain climber, a teacher par excellence, and a guru. Yet it is difficult, really, to pin him down." -- Paul Rand