Modernist Swiss Design by Theo Ballmer

Theo Baller (1902-1965) was one of the original pioneers in modernist design, drawing a great deal of influence from Bauhaus design principles and Swiss grid work.  Born in Basel, Switzerland, he trained at the Zurich Kunstegewerbeschule, where he later studied under Ernst Keller.  Baller demonstrates some really eye-pleasing visuals using primary colors, huge sans-serif, and Swiss grid layouts.  

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