From OBEY's news snippet:
"Signed by Shepard Fairey and Yvon Chouinard (founder of Patagonia).
180 South is a new film retracing the 1968 journey of Yvon Chouinard (founder of Patagonia) and Doug Tompkins (founder of North Face) across South America. The film is told through the eyes of climber/surfer/writer Jeff Johnson over a six-month trek, conveying a unique voice for environmentalism based on experience rather than pie charts and idealism.
180 South and OBEY have teamed up to raise awareness about the destruction of one of the last remaining wild places on earth. The area, in Chile’s Patagonia region, is being threatened by relentless development, including the Hidro Aysen dam proposal. This includes the construction of five dams on the Pascua and the Baker River."