Design & Illustration by Brent Couchman

 Brent Couchman is a graphic designer/illustrator originally from Texas but currently based in San Francisco who has done some great branding work for Fossil  but what I didn't know is that he was the guy behind these Google Now backgrounds (last 4 images) that come up in the widget on my phone every day.  His work has been recognized by AIGA, Art Directors Club, Communication Arts, Print Graphis, The Eisner Museum of Advertising & Design, and ADC Young Guns 9.

The ABSOLUT Vodka Advertising Story

Was extremely lucky to pick this book up from the Area Heard of Design at the Roski School of Fine Arts at USC/aunt and scanned the better print ads from ABSOLUT's incredible marketing campaign done by TBWA/Chiat/Day.  One of the most versatile and recognized campaigns that can wrap around virtually anything and begets a respectable level of branding that actually works in elevating the Swedish vodka above the rest of the vodkas on the shelves.  The book was published in 1996 so the ads are all from years back but still great ads nonetheless with some creative layouts ad execution.

The Absolut Vodka Advertising Story by Richard W. Lewis