Was extremely lucky to pick this book up from the Area Heard of Design at the Roski School of Fine Arts at USC/aunt and scanned the better print ads from ABSOLUT's incredible marketing campaign done by TBWA/Chiat/Day. One of the most versatile and recognized campaigns that can wrap around virtually anything and begets a respectable level of branding that actually works in elevating the Swedish vodka above the rest of the vodkas on the shelves. The book was published in 1996 so the ads are all from years back but still great ads nonetheless with some creative layouts ad execution.
