All of these logos speak for themselves. We know them as powerful symbols for the companies that we have identified with over the years as brands deemed important and polished--a perception molded by both brand equity and visual stimulation. The foundation of the visual side of companies evoked by a simple logo can have a huge impact on how people connect with a given brand, where in the event with this set of logos created by the New York based graphic design/branding firm Chermayeff & Geismar (founded by Yale grads Ivan Chermayeff and Tom Geismer), graphic design is expressed in a refined form at the highest echelon of corporate design.
