John Maeda is has a proven academic record (S.M & S.B in electrical engineering and computer science) as a Japanese-American graphic-designer, computer scientist, university professor, and author. He was named one of the 21 most influential people in the 21st century by Esquire in 1999, and is the current president of the Rhode Island School of Design. His work focuses on digital design using technology, where this set that he created, "The 10 Morisawa Posters" demonstrates a digital typography experiment to improve the legibility and quality of typographic documents.
Patrícia Póvoa is this week's Reader Submission Of the Week. Based in Lisbosa, Portugal, she loves making posters for movies/music artists and has no boundaries. My favorites out of the bunch are probably the comic character torsos.
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Going past what Matthew Weiner depicts about the classic cigarette brand Lucky Strike in Mad Men, I thought it would be interesting to see how the packaging design developed over the years. As Lucky Strike was a popular cigarette during WWII, it was originally green and gold, where after the way it was seen in a patriotic and well-known brand that was found to not be seen attractive to women given its dull packaging design. The company's president George Washington Hill then bet $50,000 and challenged the renown industrial designer Raymond Loewy in 1942 to redesign the Lucky Strike packaging to make it more appealing and marketable. Loewy changed the background color from green to white, and placed the logo on both sides of the package to increase visibility and sales.
He won the bet.