New York born graphic designer and art director George Lois created 92 covers for the Esquire Magazine in the ten years between 1962-1972, where he started in print and media at CBS and soon after that Doyle Dayne Bernbach (DDB). Lois simplified the front page covers of Esquire's magazine using minimal heading copy and going big and bold on photography and illustration. Compare these to GQ's magazine covers over the years and see what differences you like or dislike.
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